Stock in the Channel Adverts
Reach 11,000 computer resellers looking to buy hardware, generating over 35,000 page views per day
The Right Target Market
- 85% of users are computer resellers
- Choose specific categories so that you only appeal to resellers looking for your products
- Predominantly account managers and purchasing dept. staff
The Right Time
- Reach resellers as they are actively looking for the products that you supply
- Direct click-through means you immediately get your message across
- Run response driven promotions to get instant leads
The Right Price
- At launch all inventory is available at minimum rates – grab a bargain
- Advertiser competition drives up rates so you decide how much to pay
- Low cost of acquisition compared to other channels
Traffic
Advertising on Stock in the Channel gets you targeted traffic from the computer industry. Currently 600 000 hits a month and growing.
Targeting
Fundamentally only resellers are interested in regularly looking at this site. They come either to create quotes for their customers (mainly account managers) or buyers looking to source the items. Subscribers use the site every day – although there are a large number of infrequent reseller users who visit for hard to find items. There are 12 000+ resellers registered from pretty much all the resellers of hardware.
A strong bias towards IT equipment used by businesses – down to the fact that the majority of users are account managers quoting for business customers orders. This also has the knock on effect of making our advertisng more successful for you – since the account manager influences the end customers choice of what to purchase. However there is also a strong contingent of online retailers who use the site to work out the best way to source the items that have been ordered from their web site.
Metrics for page views
By TypeReseller 85% Distributor 2% Manufacturer 2% Other (marketing consultants – new comers who are not registered 11%) |
By Role*Account Manager 68% Buyer / Purchasing Manager 21% Director / owner / MD 8% Other 3% *Where known – 11% of visitors are unknown who have not yet registered |
How to advertise
Run of site – this will show your ads randomly throughout the site
Targeting categories – free text search is the primary method of finding products – if you target a category we will show your ad if the first result is in the category you have chosen – if you want to reach resellers buying laptops we can give you over 40,000 chances a month
Where your ads show
Either text links like on Google or banner ads can be shown. Either at the top of the page or at the side - Click for example
Costs
We sell credits – each of which can be used to buy one ad spot for 30 days. We allow the run of site of category advertising to be sold as many times as people want to buy it. If you are the first to put an ad on a category then you will get 100% of the traffic – other people however can come in and buy the same spot and the ads are shown according to the number of credits you have compared to the total number of credits bought in that category.
EXAMPLE: The category laptops gets 60,000 page views per month. Assuming 3 people spend 1 credit each on this category each will get 20,000 page views per month for their ad. Math: 60,000 pages divided by 3 credits = 20,000 page views per credit.